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Nicco Park: The Events Venue
For various promotional campaigns like shows or events you can choose the Nicco Park premises as an ideal venue. NPRL offers you the ideal place for creating brand awareness for your existing product. You can create well designed stages, backdrops and other innovative props and marketing tools to pep up all your events and provide you the perfect platform to market your cause. So if you want to make your brand or service stand out from the clutter, contact the marketing division at Nicco Park for a better mileage.
A number of companies have their dealer meets at Nicco Park. It can host over a 1000 heads with provisions for breakfast/lunch/dinner in the Park. One such meet saw 1000 people at a meeting and the evening was rounded up with a musical programme by Usha Uthup and a guest appearance by Mithun Chakraborty.
Many companies have had successful Promotional Campaigns in Nicco Park!
Tata Tea Ltd. sponsored Para Football tournaments in Kolkata. FREE Entry tickets to Nicco Park combined with a soft drink and a snack coupon was one of the prizes. Whereas the value per ticket was Rs.40, the perceived value to the recipient was Rs.100! Out of 15,000 tickets distributed as prizes, 13735 persons visited Nicco Park - a redemption of 91.56%!
Heinz India had a product promotion for Complan. A Complan customer bringing to our gate the top flap of a 500 gm Complan pack would get Free Entry and 12 free rides at Nicco Park, valued at Rs. 25/-. This effectively meant a Complan customer getting a 25% discount on the Complan pack as the retail price was Rs.100. 65,322 visitors came through the Complan promotion.
Peerless, Indian Oil Corporation, Bharat Petroleum, Hindustan Lever (for Surf Excel), Carrier Aircon, Britannia, Mafatlal, Kellogg's, Arvind Mills, Discovery Channel and Adidas are some of the companies to have had promotions at Nicco Park.
Kolkatans hate to waste an opportunity of FREE entry to Nicco Park! Our customers are from the Middle classes, primarily SEC A1, A2 and B1. A product may be offered at Nicco Park for a specific day or a specific period at a price lower than that in the market. Instead of giving a cash discount on the product in the market, a purchaser could get certain number of Free Entry Tickets to Nicco Park. Cash discounts often do not reach the end consumer !
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