Branding Opportunities

Brand Showcase

Nicco Park has various innovative medium to showcase your brand identity through effective advertising to an audience who spend quality time with their family and friends at the park. The Park is open 364 days of the year, 10 hours a day, so a brand gets 364 days exposure instead of single day as in Newspapers. The presence of various advertisers in Nicco Park increases Collective Brand Equity.

For the purpose of advertising at Nicco Park there are ample provisions. These are, ground level or aerial locations for visibility through Light Poles, Glow Lights, Cluster Cubes, Signages, Ticket Booths etc.

It has been found out that on an average, a visitor spends about 3 to 4 hours at this park with a pressure free mind; the place is free from clutter, air or sound pollution and the target audience has no distraction, thus the retention rate for your product or service is the maximum here. It is a year round 1 spot "Out of Home" advertisement point as visitors come from all corners of the city as well as the suburbs.

In effect perhaps, other than the television, there is no other medium which offers such a high one-to-one approach to brand selling. With a footfall of 1.5 million round the year, what better way to offer an appropriate ambience where a captive audience will have top of mind awareness of your brand in such a comfortable atmosphere? Moreover, branding at Nicco Park allows add-on facilities like promotional activities, road shows, data sampling etc. Visitors taking photographs carry with them the advertised messages. So your brand reaches out further to more audiences. In case of long term branding, the name of the ride gets synonymous with the brand advertised on it.

Options for branding activities exist right from the various rides to theme events and parties. We can even give you customized solutions for your specific branding exercise. Contact us today, and find innovative ways of effective branding activities for communicating with your customers.